10 Questions to Consider Before Using Generative AI in Your Documentary
For answers and insights, see APA's GenAI Initiative Guidelines and other tools in the kit.
1 Do I have compelling reasons for using GenAI tools to create and/or alter elements in my project?
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2 Does my distributor or presentation partner permit the use of GenAI and, if so, do I know what standards and documentation they require?
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3 Who is responsible for tracking GenAI creation through the production workflow — and how will the data be captured on a cue sheet?
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4 If I create a human simulation — sometimes known as a deepfake — have I considered talent contract implications and cultural sensitivities?
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5 What steps do I plan to take to check facts and confirm accuracy of AI-generated elements, and have I allowed enough time in my schedule?
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6 If I’m considering using GenAI to alter archival materials (including using generative fill, generative extend, colorization, etc.) have I confirmed that my license agreements allow me to do so?
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7 Does my budget include funds for legal advice from counsel with expertise in this area of law?
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8 Do I know how, and if, GenAI materials will impact my production’s E&O insurance?
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9 Am I following guidelines for the use of GenAI elements, such as the Best Practices outlined in APA guidelines?
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10 How will I disclose to viewers when, where and how I incorporated AI-generated elements used in my project?​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
Use a cue sheet to track GenAI use. For example: -Descriptions & timecodes for all GenAI use -AI input prompts & software used -Underlying source material used to create AI material—e.g. third-party images, footage & audio recordings, production footage -Copyright status of underlying source material See our tracker / cue sheet template!
Fact-checking
Generated material pulled from multiple unknown sources often contains historical inaccuracies and embedded biases. Human discernment is central for maintaining accuracy and cultural sensitivity. Avoid pitfalls by fact-checking GenAI materials against trusted non-AI sources. Misrepresented historical events in one film will be passed along – on the internet, in other films, in educational materials– threatening to muddy the historical record.
Legal Issues
There are a number of issues to consider when using GenAI, including (but not limited to): -GenAI’s potential for misappropriating existing copyrighted materials -Requirements of union contracts (including, but not restricted to, those of DGA, WGA, IATSE, and SAG-AFTRA) -Violations of third-party (archival) license agreements -Relevance of international laws as they apply to GenAI use