Transparency standards for using generative AI in documentaries are still evolving. The key is that audiences are not confused about what is authentic vs. what is synthetic. The best method of transparency for a film will vary depending on the distribution platform, how AI is being used, and how much risk for audience confusion the use of AI presents. It may be worth thinking of the means of transparency as part of the unique visual language of the film. While not prescriptive or exhaustive, this list offers some ideas for how to be transparent:​

Internal Transparency

Ensure that strong tracking and communications systems are set up so that everyone on the production team can easily tell what is synthetic and what is not.​

External Transparency

• Include lower thirds, bugs, or other types of watermarking on the synthetic material itself

• Apply a distinct style to alert the audience to GenAI use, such as a unique frame around the material, change of aspect ratio, colorization, etc.

• Have a character or narrator acknowledge the use of AI in voiceover or on screen

• Include top of show and/or end of show language that indicates GenAI materials were used (But keep in mind that films are often excerpted — for educational purposes, publicity, or otherwise — and viewers may not tune in to the beginning or end of a given program. Therefore, we suggest this not be the only means of transparency.

• Acknowledge the use of GenAI in promotional materials, such as trailers and press releases

• Consider creating web extra content or a supplement about GenAI use in the film (For example, see the web extra for American Historia: The Untold History of Latinos.)

In addition to the method(s) above, we recommend including your AI usage within end credits —  just as you would for music, archival, etc. For examples, see the APA’s GenAI Crediting Guidelines.