The Trust in Archives Initiative (TAI) is a cross-disciplinary coalition dedicated to preserving the authenticity of media collections and ensuring public trust in archives. As synthetic media blurs lines between real and fake, archives face mounting risks — and growing skepticism from the public. TAI develops much-needed practical tools — authenticity and provenance standards, license templates, and transparency protocols — to safeguard the audiovisual record that journalists, filmmakers, educators, and communities rely on to tell accurate, accountable stories. Protecting archives protects the evidentiary foundation of civic life.

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The Trust in Archives Initiative (TAI) grew out of the AMIA/APA GenAI Interest Group launched in February 2025 by the Archival Producers Alliance and the Association of Moving Image Archivists, and has since expanded into a broad, cross-sector coalition. Meeting monthly, TAI brings together archivists, producers, technologists, and other stakeholders to share information and create resources in four key areas: Authentication (developing tools and recommendations to assess provenance and authenticity of records), Licensing Language (creating adaptable boilerplate to address generative AI in license agreements), Taxonomies (building a shared meta-glossary for consistent language around AI-generated and AI-altered media), and Collaboration with Tech Companies (establishing decision-making rubrics for evaluating partnerships and safeguarding archival interests).

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To learn more about our work, and to access our tools, please see the

Trust in Archives Initiative website. 

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