The Archival Producers Alliance’s mission is to promote the value, use, protection, and preservation of authentic archival materials; and to elevate and amplify the role of archival producers within non-fiction media. 

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At the center of our work are two inseparable principles: Memory and Trust. We believe Memory is safeguarded through the protection of authentic historical media; and that Trust in media is required for the public to believe that what they see or hear is real and verifiable.

Founded in 2023, the APA represents over 600 archival producers - and counting - from across the US and internationally. We are using our unique collective knowledge to influence policy and affect change within the industry through three primary initiatives:

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• Creating standards for, and assessing impacts of, Generative AI in nonfiction media and audiovisual archives

• Developing methods for Local TV News Preservation

• Offering professional development, advocacy, and industry outreach for Archival Producers