Generative AI Inititiative
Generative AI (GenAI) is rapidly transforming the media ecosystem and the world at large, reshaping our culture and our conversations. While there is great potential in this technology, there are also risks. The survival of the documentary industry, in all of its power and promise to help us understand and interpret our history and our present, is contingent on maintaining a truthful and transparent relationship with viewers.
Committed to this ideal, the Archival Producers Alliance set as our first task to develop guidelines in the responsible use of this revolutionary technology. We are offering them as an free resource to the documentary community in hopes that it will help filmmakers who are using, or considering using, GenAI in their work to ground their decisions in the values the documentary community has long held.
Endorsed by:
Filmmaker Endorsements
Jennifer Baichwal
Mark Bailey
Sam Ball
Amina Bayou
Richard Berge
Ken Burns
Sarah Burns
Jason Cohn
Janet Cole
Rocky Collins
Lisa Cortés
Sophie Compton
Sophie Constantinou
Jon Else
Rob Epstein
Ina Fichman
Jeffrey Friedman
Tony Gerber
Abby Ginzberg
John Haptas
Chris Hegedus
Gretchen Hildebran
Nancy Kates
Rory Kennedy
Elizabeth Klinck
Mary Kerr
Susan Lazarus
Jim LeBrecht
Ursula Liang
Martin Lisius
Maida Lynn
David McMahon
Michael Moore
Stefano Morello
Stanley Nelson
Pete Nicks
Natasha Dack Ojumu
Nick de Pencier
Kellen Quinn
Andrew Rossi
James Rutenbeck
Kristine Samuelson
Veronica Selver
Camille Servan-Schreiber
Alyse Shorland
Marcia Smith
Martin Smith
Paul Stekler
Kate Stilley
Brett Story
Renee Tajima-Peña
Rick Tejada-Flores
Jean Tsien
Matt Wolf
Sharon Wood
Membership of the Archival Producers Alliance
Launch Support Provided by
The Jonathan Logan Family Foundation–empowering world-changing work.